SCOTTSBLUFF, NEB. – The Community Colleges of Nebraska, a consortium of five Nebraska community colleges, has recently launched a dynamic statewide awareness campaign promoting their Career and Technical Education (CTE) programs to prospective students, their parents, employers in business and industry, and high school counselors and teachers.
The campaign, “My Great Career,” www.mygreatcareer.com, highlights CTE programs for traditional and non-traditional students that provide rewarding employment opportunities in the modern workplace and meet the needs and challenges of Nebraska employers.
The awareness campaign also seeks to raise the consortium’s visibility and leadership position with policy leaders, businesses, economic development agencies, trade organizations, and the public at large. The consortium members are Central Community College, Mid-Plains Community College, Northeast Community College, Southeast Community College, and Western Nebraska Community College. Nebraska community colleges are incubators and catalysts of regional economic vitality and make a substantial contribution to the statewide economy.
The Community Colleges of Nebraska’s integrated marketing campaign includes outreach to motivated high school graduates and non-traditional students including adults who are underemployed or currently employed in professions with little or no upward mobility or advancement potential. The messages reinforce how prospective students can achieve their career goals with little or no debt. Through their outstanding faculty, facilities, business and government partnerships, and academic programs, CTE consortium institutions prepare students for rewarding careers in demand now.
Nebraska CTE programs provide career and technical education for those individuals who would like to go directly into the workforce upon completing their community college education. The four key program clusters are Automotive, Transportation, and Manufacturing Technology; Health Care, Emergency Response, and Human Services; Construction Technology and Agricultural Sciences; and Business and Information Technology.
Educational Marketing Group (EMG), www.emgonline.com, an educational branding and research firm based in Parker, Colo., collaborated with the Community Colleges of Nebraska to develop the awareness campaign to enhance the consortium’s outreach and engagement with key stakeholders, prospective students, and the public at large. The campaign includes statewide radio spots and online paid advertising on Google, Facebook.com/MyGreatCareer, Twitter.com/MyGreatCareer, and Pandora Internet Radio. The campaign reinforces the CTE consortium’s leadership position as an innovator and thought leader in career and technical education in the state.
“We have produced a radio commercial for each of the four CTE program clusters,” said Kelly Giles, EMG marketing manager. “In each radio commercial we say that more than 70 career-ready programs will get you a great-paying job in your field of choice.”
EMG and the Community Colleges of Nebraska have developed a user-friendly microsite, www.mygreatcareer.com that has eight easy to navigate categories: agriculture, nursing, business, automotive, health care, welding, hospitality, and manufacturing.
The CTE communications staff directors leading the campaign effort are Jim Strayer, Central Community College, Francesca Davis, Central Community College, Chuck Salestrom, Mid-Plains Community College, Jennifer Greve, Northeast Community College, Stu Osterthun, Southeast Community College, and Allison Judy, Western Nebraska Community College.